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This Business of Broadcasting Leonard Mogel

This Business of Broadcasting

Leonard Mogel

Published
ISBN : 9780823077304
Paperback
352 pages
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 About the Book 

This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cableMoreThis guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising